Abercrombie & Fitch continues its downward spiral as the overpriced retailer announced sales slid 13% in the all-important holiday quarter. According to this Forbes report, the company will close another 60 stores.
Abercrombie & Fitch (ANF, +16.64%)said on Thursday it is closing 60 more U.S. stores this year as sales at its namesake brand keep collapsing despite a new look for the merchandise and a slick (but ineffective) ad campaign.
These new closings will mean A&F’s fleet will shrink to roughly 670 stores this year from 839 only five years ago. Other retailers to have drastically cut their fleets include Macy’s, (M, +0.61%), Gap (GPS, +3.06%) and J.C. Penney.
The paring of A&F’s footprint comes as its namesake brand reported comparable sales, a measure that excludes failing stores that have been closed in the last year, fell a staggering 13% in the key holiday season quarter. The brand, which is trying to remake itself after facing a consumer backlash over its large logos and sexy ads, blamed a “more promotional activity and a lower gross margin rate than planned” and weak shopper traffic.