Mall retailer Perfumania has filed for BANKRUPTCY…64 stores to close

Perfumania

More bad news for retail. Perfumania has announced they will be filing for bankruptcy and closing  65 stores according to this Richmond.com report.

Discount designer perfume retailer Perfumania plans to close its store in Williamsburg Premiums Outlets as it trims 65 stores nationwide, part of a Chapter 11 reorganization bankruptcy petition.

Perfumania Holdings Inc. filed the bankruptcy petition Saturday in U.S. Bankruptcy Court for the District of Delaware.

The company, based in Bellport, N.Y., has a total of 230 stores, including two in Virginia. In addition to the store in Williamsburg, the company operates a store in Potomac Mills in Prince William County in Northern Virginia. The Potomac Mills store will remain open.

“This process will allow us to more quickly adapt to the shift in consumer shopping habits by focusing more of our resources on implementing our e-commerce strategy, making Perfumania a stronger and more competitive company,” said Michael Katz, Perfumania president and CEO.

P/C Phillip Pessar